Get Ready: The New Web Is Coming

The other day I was checking out an article about ad blocking (ahhh the irony), on a popular tech site while grabbing a quick bite at my desk. As I scrolled down to read the next section an ad popped … Continue Reading

Art is the only serious thing in the world. And the artist is the only person who is never serious.

Oscar Wilde

What Makes a Good Ad Isn’t What Makes a Good Native Ad

It’s rare to read an article about native advertising that doesn’t reference the supposed “controversy” surrounding the marketing tactic. More than with traditional advertising, people fear readers will be misled, put off, or flat out pissed off by the fact that brands … Continue Reading

Publishers: Web Design Best Practices Play a Huge Role in Native Ad Success

The more brands express an interest in native advertising, the more publishers’ ears perk up. But as a native advertising platform provider, we shudder at some of the haphazard ways publishers are choosing to integrate their native ad units. From … Continue Reading

A Beginner’s Guide to Native Advertising Terms

Even if you’re a seasoned advertising veteran, some of the lingo springing up around native advertising is less than intuitive, partly because it changes from week to week and differs depending on who you ask. So to make onboarding a … Continue Reading