What Makes a Good Ad Isn’t What Makes a Good Native Ad

It’s rare to read an article about native advertising that doesn’t reference the supposed “controversy” surrounding the marketing tactic. More than with traditional advertising, people fear readers will be misled, put off, or flat out pissed off by the fact that brands … Continue Reading

Publishers: Web Design Best Practices Play a Huge Role in Native Ad Success

The more brands express an interest in native advertising, the more publishers’ ears perk up. But as a native advertising platform provider, we shudder at some of the haphazard ways publishers are choosing to integrate their native ad units. From … Continue Reading

Could a Hybrid CPM/CPE Model Fix Advertising’s Pricing Problems?

I don’t think I’m going to scandalize anyone by saying this: the way the industry prices digital advertising could be improved. Right? We pretty much agree on that? But for the time being, in the absence of anything better, we’re … Continue Reading

Why Native Ads Are the Ultimate Wingmen for Display Advertising

With click-through-rates (CTRs) close to that of editorial content, native advertising is prompting many digital advertisers to abandon display advertising altogether. But it doesn’t have to be that way—our research shows that display ads placed next to a native ad … Continue Reading

A Response from the Damned: On Bob Garfield’s Moral Shaming of Native Advertisers

In a recent editorial in The Guardian, author and NPR host Bob Garfield brought out some sharp claws to tear native advertising a new one, saying publishers who sell native ad space are engaging in “moral corruption,” “dropping their knickers,” … Continue Reading