The other day I was checking out an article about ad blocking (ahhh the irony), on a popular tech site while grabbing a quick bite at my desk. As I scrolled down to read the next section an ad popped … Continue Reading
Art is the only serious thing in the world. And the artist is the only person who is never serious.
It’s rare to read an article about native advertising that doesn’t reference the supposed “controversy” surrounding the marketing tactic. More than with traditional advertising, people fear readers will be misled, put off, or flat out pissed off by the fact that brands … Continue Reading
The more brands express an interest in native advertising, the more publishers’ ears perk up. But as a native advertising platform provider, we shudder at some of the haphazard ways publishers are choosing to integrate their native ad units. From … Continue Reading