Get Ready: The New Web Is Coming

The other day I was checking out an article about ad blocking (ahhh the irony), on a popular tech site while grabbing a quick bite at my desk. As I scrolled down to read the next section an ad popped … Continue Reading

Art is the only serious thing in the world. And the artist is the only person who is never serious.

Oscar Wilde

Publishers: Web Design Best Practices Play a Huge Role in Native Ad Success

The more brands express an interest in native advertising, the more publishers’ ears perk up. But as a native advertising platform provider, we shudder at some of the haphazard ways publishers are choosing to integrate their native ad units. From … Continue Reading

Could a Hybrid CPM/CPE Model Fix Advertising’s Pricing Problems?

I don’t think I’m going to scandalize anyone by saying this: the way the industry prices digital advertising could be improved. Right? We pretty much agree on that? But for the time being, in the absence of anything better, we’re … Continue Reading

Why Native Ads Are the Ultimate Wingmen for Display Advertising

With click-through-rates (CTRs) close to that of editorial content, native advertising is prompting many digital advertisers to abandon display advertising altogether. But it doesn’t have to be that way—our research shows that display ads placed next to a native ad … Continue Reading