InvestorPlace had a great article the other day on the early successes of brands using Pinterest to build branded pinboard. Here’s a few of the highlights:
Mashable: After posting just 361 pins, social media blog Mashable has attracted 19,655 Pinterest followers.
Nordstrom (NYSE:JWN): The upscale retailer has 12,384 Pinterest followers and delivers seasonal content to its Pinterest boards, which cover men’s and women’s fashion.
Southwest Airlines (NYSE:LUV): Posting photos taken through airplane windows is probably not a surprise, but Southwest has built that into a marketing resources, creating boards for travel destinations and tips.
Wall Street Journal: For a newspaper that’s usually light on images, the Journal, owned by News Corp. (NASDAQ:NWSA), has posted links to its articles and created boards that revolve around its sections like Arts & Entertainment, snagging almost 5,950 followers on the site.
Its still early days in the use of branded social channels to push brand awareness and earned media. However, even today, its become clear that the evolution of the social web is providing opportunities for creative brands to engagement with their target audiences. Here’s just a few examples outside Pinterest that brands should be looking at:
- Tumblr’s branded blog – Calvin Klein Tumblr
- Imgur’s promoted image – Launching in May 2012
- reddit’s promoted post – SoundCloud
- Facebook promoted story
- Twitter’s promoted tweets – Chernobyl Stories
By the end of summer, at least two more social channel opportunities will be on the market. With the explosive growth of the social web over the past 5 years, advertising opportunities are finally catching up. Brand marketers now have the chance to build social content channels on the right social network to take advantage of not just eyeballs but the earned media potential of the social web.
Are you positioned to take advantage? ThoughtLeadr can help. ThoughtLeadr builds and promotes advertising solutions for social networks.