ThoughtLeadr Friday: Our weekly Round-up of the best stories in Emerging Social Media.

Listen to Social Media and find out what’s trending:


Bloggers without any experience in the shoe industry forecast trends by their blog posts, measured over a period of 3 years from 2008 – 2011. CMOs need to spot trends in Social Media.


Online Ad Spending to Surpass Print for First Time in 2012


Source: eMarketer

According to Mashable: “For the first time in U.S. history, marketers are projected to spend more on online advertising than on advertising in print magazines and newspapers.

According to a study released Thursday by eMarketer, online advertising is expected to generate $39.5 billion in sales this year — a 23.3% increase from 2011 — compared to a sum of $33.8 billion on print.”


Does Social Media Advertising Actually Work?


Source: Reddit

There’s no doubt that social media advertising works, but caution is essential if you want it to work well for you. Know your market, get a strong understanding of the online social behaviour of your potential customers and you should be able to use social media advertising to draw them to you.


Would you like to learn more about how companies are engaging with fast-growing social communities? Please send us a note at or contact us. We’d love to hear from you and share other case studies and lessons.

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