ThoughtLeadr Friday: Our weekly Round-up of the best stories in Emerging Social Media.
Bloggers without any experience in the shoe industry forecast trends by their blog posts, measured over a period of 3 years from 2008 – 2011. CMOs need to spot trends in Social Media.
According to Mashable: “For the first time in U.S. history, marketers are projected to spend more on online advertising than on advertising in print magazines and newspapers.
According to a study released Thursday by eMarketer, online advertising is expected to generate $39.5 billion in sales this year — a 23.3% increase from 2011 — compared to a sum of $33.8 billion on print.”
There’s no doubt that social media advertising works, but caution is essential if you want it to work well for you. Know your market, get a strong understanding of the online social behaviour of your potential customers and you should be able to use social media advertising to draw them to you.
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